Marketing Archives - Brittains Accountants & Advisors

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Marketing

Are you being data smart with your smartphone?

Are you being data smart with your smartphone?

A few weeks ago, the new shiny iPhone XS entered the market. For all the Apple lovers out there, this might mean being the first to wrap your hands around the irresistibly smooth all-glass design, or finally upgrading your old glitchy iPhone 6 to the new model.

If this is you, I’m guessing you’re focused on the opportunity to start afresh, buy a new case, clear all those apps cluttering your current device, and start playing with its new features. Right?

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Brand reputation: hard to gain, easy to lose

Brand reputation: hard to gain, easy to lose

As any brand owner will tell you, brand equity – or reputation – is not built in a day. Building reputation in a brand takes time, money, energy and passion.

Ask any of the world’s major brands – from Apple and Audi to Zanussi and Zippo. They will all tell you they’ve spent millions of man hours and dollars on building the reputations their brands enjoy today. So why, once you’ve built such a reputation, would you risk damaging it?

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