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23-Jan-2019 Practiceplus

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Facebook Chatbot Marketing - Yay or Nay?

Times have changed. While more users always have their heads bent, busy with their phones; it does not imply that users are busy checking their news feed on Facebook. Instant messaging is the order of the day. Almost every social media app has a corresponding messenger application/option. So does Facebook.

23-Jan-2019 Practiceplus

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Video Ads On Facebook, Do They Work?

Video Ads are more than mere trends on Facebook and far more than a feature that is sure to come and go. If you’ve been active on Facebook, the tendency is to have seen video ads on the site for different brands/companies.

14-Jan-2019

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4 Ways Social Listening Can Inform Your Marketing Strategy

Have you harnessed social listening?
As I peruse trends for 2019, I see a lot about listening on social. And I have to chuckle … how is this trendy or new?!
In any case, if part of your marketing strategy involves social media it should also involve social listening.
Here are four easy ways using listening on social media can inform your marketing strategy.

18-Nov-2018 Schaefer Marketing Solutions

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Influencer Marketing For Small Businesses And Startups

Some benefits of social media and content marketing are normally inaccessible for small businesses and startups because:

18-Nov-2018 Xero

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Make Small Business Accounting Fun

Owning a small business is exciting. You get to do what you love, day in, day out. But traditionally, small business accounting isn’t exciting. So how can we change this stereotype and make accounting fun and easy?

15-Nov-2018 readwrite

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4 Email Personalization Tactics That Are Sure to Get Clicks

Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an 8 percent or an 80 percent open rate.

15-Nov-2018 WorkflowMax

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Are you being data smart with your smartphone?

A few weeks ago, the new shiny iPhone XS entered the market. For all the Apple lovers out there, this might mean being the first to wrap your hands around the irresistibly smooth all-glass design, or finally upgrading your old glitchy iPhone 6 to the new model.

If this is you, I’m guessing you’re focused on the opportunity to start afresh, buy a new case, clear all those apps cluttering your current device, and start playing with its new features. Right?

15-Nov-2018 business.gov.au

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GST and BAS tips for running a successful business

Successful businesses spend that little bit of extra time on record keeping and getting their tax right, including preparing and lodging business activity statements (BAS). Once set up and organised, you’ll save time in the long run.

15-Nov-2018 Entrepreneurs' Organization

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It's About Time

We equate being busy as being virtuous. When we’re maxed out, it feels safe. It must be productive. (Or is it?) It’s a badge of courage, honor or something …

15-Nov-2018 Xero

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Understanding Cloud Computing

Cloud computing got you perplexed? You’re not alone. Most of us talk about ‘the cloud’ without even realising what it really means. We’re clearing the air on cloud computing and how it can benefit your small business.

18-Oct-2018

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Accurate Inventory Forecasting, No Crystal Ball Needed

Anticipating future demand is a tough job, wrought with ways you might go wrong. Proper demand forecasting and inventory control can save a company from buying too much or too little of something, which of course avoids expensive overstock scenarios or stockouts.

18-Oct-2018 Vend

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Crafting Your Mobile Strategy: How Retailers Can Go Mobile and Increase Sales

We no longer need studies to tell us: Smartphones are almost everywhere. Most of the customers coming through your doors have a mobile device with them. And these devices aren’t always shoved in pockets or bags — shoppers are using them while they’re in store too.

28-Jun-2018 Vend

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9 Back to School Marketing Tips to Fuel Your Campaigns

Students in the US won’t be flocking back to campuses until September, but for retailers, it’s high time to ramp up back to school (BTS) and back to college (BTC) marketing campaigns.

28-Jun-2018 Vend

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How to Increase Your Profit Margins: 8 Proven Tips for Retailers

Your profit margin is a metric that should always be on your radar, and for good reason: it answers critical questions about your business, like whether or not you’re making money or if you’re pricing your products correctly.

27-Jun-2018 Vend

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11 Unique Sales Promotion Examples to Help You Stand Out and Attract Foot Traffic

These days, it seems like every retailer is running some sort of sales promotion. 25% off, $5 off a purchase of $50 or more, buy-one-get-one-free — these approaches are becoming so commonplace that it’s easy to get lost in the mix.

29-May-2018 Vend

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6 Father’s Day Promotion Ideas to Try in Your Retail Store

Father’s Day is just a few short weeks away, and while this holiday isn’t as huge as the day dedicated to moms, consumers still increase their spending quite a bit.

28-May-2018 Vend

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12 Retail Checkout Counter Ideas to Try in Your Store

When was the last time you gave your retail checkout counter some love? (And no, we’re not just referring to cleaning up your countertop or moving some stuff around.)

26-Apr-2018 Vend

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How to Engage and Sell to Gen Z

While millennials are still a significant consumer segment for retailers, there is another shopper group that’s continuing to gain spending power.

25-Apr-2018 Vend

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Local Store Marketing for Retailers: 6 Ideas to Boost Your Presence in the Neighborhood

Local store marketing is critical for many retailers, particularly those who have brick-and-mortar stores. Chances are, the bulk of your foot traffic comes from people in the neighborhood, so it’s vital that you get yourself in front of as many locals as possible.

28-Mar-2018 Vend

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How to Encourage Impulse Buys and Unplanned Purchases in Your Retail Store

Impulse purchases account for a significant chunk of the consumer spending pie. According to a study by Marketing Support, Inc. and Leo J. Shapiro and Associates, about one-third of all consumers make a sizeable impulse buy every week, with a median purchase of $30.

27-Feb-2018 Vend

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6 Retail Marketing Strategies to Help You Get New Customers

Whether you’re just setting up shop or been running your store for decades, acquiring new customers is always the name of the game.

26-Feb-2018 Vend

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We Asked Shoppers Who Their Favorite Retailers Are and Why. Here’s What They Said.

Who is your favorite retailer and why? We posted that question on LinkedIn last week because we wanted to learn more about the retailers that consumers love.

25-Feb-2018 Vend

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12 Examples of Retail Stores That Will Inspire You to Run Your Business Better

One of the best ways to get inspired in your retail business is to see merchants like yourself who are killing it.

18-Jan-2018 Vend

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Social Media Lessons for Retailers

The 3 Best (and 3 Worst) Things You Can Do On Social Networks. Successfully managing your social media efforts takes more than just creating an account and posting a few updates every now and then.

18-Jan-2018 Unleashed

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Where Do Your Customers See Value?

Most small businesses are trying to grow their market share and revenue. This typically means thinking deeply about one of the major factors affecting inventory management: pricing strategy.

17-Jan-2018 Vend

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3 Great Examples of Retailers Reinventing Their Stores to Reach Modern Consumers

If you’ve been keeping abreast with the latest trends then you’ve likely heard about the shifting shopping habits of consumers.

17-Jan-2018 business.gov.au

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6 tips to help you create compelling content for your website

Is your New Year's resolution to update your website? Use our tips to help you create engaging content! Is your New Year's resolution to update your business website?

17-Jan-2018 Unleashed

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Do You Need to Up Your B2B Marketing Game?

Business to Business (B2B) marketing practices are changing. Here we identify the latest trends and best practices of 2017.

17-Jan-2018 Vend

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How to Get Media Coverage for Your Retail Business: A DIY Guide

There are several advantages to getting some good PR for your business. In addition to generating buzz, getting covered by the press can drive traffic and sales while boosting your credibility in the process.

27-Nov-2017 business.govt.au

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6 tips to help you create compelling content for your website

Don't cut corners when creating content for your website. So you’ve decided to start an online business—congratulations!

27-Nov-2017 Vend

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What Retailers Should Know About Selling to Millennials (a Chat with Jasmine Glasheen)

Millennials. They’ve been called everything from entitled and lazy to fearless and empowered. But whatever you think about this generation, one thing is clear: Millennials (aka Gen Y) continue to have a significant impact on the economy and society in general.

26-Nov-2017 Unleashed

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Millennials Changing the Landscape of the Alcoholic Beverage Industry

Millennials have a significant influence in consumer trends in a wide range of industries. The alcoholic beverage industry, for example, is becoming increasingly conditioned by trends among millennial consumers.

23-Nov-2017 Employment Hero

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13 practical ways to make your job ads stand out from the crowd

Writing great job ads is often more difficult than it looks. As well as selling the key requirements of the role, and presenting your company in a positive way, the job ad has to attract the right talent, and drive a response from suitably qualified candidates.

29-Oct-2017 Vend

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How to Sell More Gift Cards in Your Retail Store: 6 Proven Ways

Gift cards. No matter what type of store you have or how big your business is, you’ll likely benefit from carrying them in your shops.

26-Oct-2017 Vend

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15 Types of Posts That Do Extremely Well on Instagram

Retailers in various industries—be it fashion, homeware, or food—are reaping the benefits of Instagram.

30-Aug-2017 SimPRO

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How to take your business to the next level

You’ve done the hard work by setting up your business and establishing solid foundations with a good client base – congrats! So how do you expand, and do so profitably?

27-Jul-2017 Neto

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Empower your ecommerce customers with a branded mobile app

Over the past five years, mobile devices have begun to dominate the consumer landscape around the world.