Times have changed. While more users always have their heads bent, busy with their phones; it does not imply that users are busy checking their news feed on Facebook. Instant messaging is the order of the day. Almost every social media app has a corresponding messenger application/option. So does Facebook.
Video Ads are more than mere trends on Facebook and far more than a feature that is sure to come and go. If you’ve been active on Facebook, the tendency is to have seen video ads on the site for different brands/companies.
Have you harnessed social listening?
As I peruse trends for 2019, I see a lot about listening on social. And I have to chuckle … how is this trendy or new?!
In any case, if part of your marketing strategy involves social media it should also involve social listening.
Here are four easy ways using listening on social media can inform your marketing strategy.
Some benefits of social media and content marketing are normally inaccessible for small businesses and startups because:
Owning a small business is exciting. You get to do what you love, day in, day out. But traditionally, small business accounting isn’t exciting. So how can we change this stereotype and make accounting fun and easy?
Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an 8 percent or an 80 percent open rate.
A few weeks ago, the new shiny iPhone XS entered the market. For all the Apple lovers out there, this might mean being the first to wrap your hands around the irresistibly smooth all-glass design, or finally upgrading your old glitchy iPhone 6 to the new model.
If this is you, I’m guessing you’re focused on the opportunity to start afresh, buy a new case, clear all those apps cluttering your current device, and start playing with its new features. Right?
Successful businesses spend that little bit of extra time on record keeping and getting their tax right, including preparing and lodging business activity statements (BAS). Once set up and organised, you’ll save time in the long run.
We equate being busy as being virtuous. When we’re maxed out, it feels safe. It must be productive. (Or is it?) It’s a badge of courage, honor or something …
Cloud computing got you perplexed? You’re not alone. Most of us talk about ‘the cloud’ without even realising what it really means. We’re clearing the air on cloud computing and how it can benefit your small business.
Anticipating future demand is a tough job, wrought with ways you might go wrong. Proper demand forecasting and inventory control can save a company from buying too much or too little of something, which of course avoids expensive overstock scenarios or stockouts.
We no longer need studies to tell us: Smartphones are almost everywhere. Most of the customers coming through your doors have a mobile device with them. And these devices aren’t always shoved in pockets or bags — shoppers are using them while they’re in store too.
Students in the US won’t be flocking back to campuses until September, but for retailers, it’s high time to ramp up back to school (BTS) and back to college (BTC) marketing campaigns.
Your profit margin is a metric that should always be on your radar, and for good reason: it answers critical questions about your business, like whether or not you’re making money or if you’re pricing your products correctly.
These days, it seems like every retailer is running some sort of sales promotion. 25% off, $5 off a purchase of $50 or more, buy-one-get-one-free — these approaches are becoming so commonplace that it’s easy to get lost in the mix.
Father’s Day is just a few short weeks away, and while this holiday isn’t as huge as the day dedicated to moms, consumers still increase their spending quite a bit.
When was the last time you gave your retail checkout counter some love? (And no, we’re not just referring to cleaning up your countertop or moving some stuff around.)
While millennials are still a significant consumer segment for retailers, there is another shopper group that’s continuing to gain spending power.
Local store marketing is critical for many retailers, particularly those who have brick-and-mortar stores. Chances are, the bulk of your foot traffic comes from people in the neighborhood, so it’s vital that you get yourself in front of as many locals as possible.
Impulse purchases account for a significant chunk of the consumer spending pie. According to a study by Marketing Support, Inc. and Leo J. Shapiro and Associates, about one-third of all consumers make a sizeable impulse buy every week, with a median purchase of $30.
Whether you’re just setting up shop or been running your store for decades, acquiring new customers is always the name of the game.
Who is your favorite retailer and why? We posted that question on LinkedIn last week because we wanted to learn more about the retailers that consumers love.
One of the best ways to get inspired in your retail business is to see merchants like yourself who are killing it.
The 3 Best (and 3 Worst) Things You Can Do On Social Networks. Successfully managing your social media efforts takes more than just creating an account and posting a few updates every now and then.
Most small businesses are trying to grow their market share and revenue. This typically means thinking deeply about one of the major factors affecting inventory management: pricing strategy.
If you’ve been keeping abreast with the latest trends then you’ve likely heard about the shifting shopping habits of consumers.
Is your New Year's resolution to update your website? Use our tips to help you create engaging content! Is your New Year's resolution to update your business website?
Business to Business (B2B) marketing practices are changing. Here we identify the latest trends and best practices of 2017.
There are several advantages to getting some good PR for your business. In addition to generating buzz, getting covered by the press can drive traffic and sales while boosting your credibility in the process.
Don't cut corners when creating content for your website. So you’ve decided to start an online business—congratulations!
Millennials. They’ve been called everything from entitled and lazy to fearless and empowered. But whatever you think about this generation, one thing is clear: Millennials (aka Gen Y) continue to have a significant impact on the economy and society in general.
Millennials have a significant influence in consumer trends in a wide range of industries. The alcoholic beverage industry, for example, is becoming increasingly conditioned by trends among millennial consumers.
Writing great job ads is often more difficult than it looks. As well as selling the key requirements of the role, and presenting your company in a positive way, the job ad has to attract the right talent, and drive a response from suitably qualified candidates.
Gift cards. No matter what type of store you have or how big your business is, you’ll likely benefit from carrying them in your shops.
Retailers in various industries—be it fashion, homeware, or food—are reaping the benefits of Instagram.
You’ve done the hard work by setting up your business and establishing solid foundations with a good client base – congrats! So how do you expand, and do so profitably?
Over the past five years, mobile devices have begun to dominate the consumer landscape around the world.